2020 edition out October 16
BECOME A PARTICIPANT
EATDRINK - this is a beautiful book featuring the very best culinary delights the Mornington Peninsula has to offer. An annual publication where your business will be exposed year round - a must read for locals and visitors alike.
Our inital print run of 30,000 for our 2019 edition saw over 26,000 books sold or gifted, making us the largest single publication devoted to food and beverages covering the Mornington Peninsula. We are producing 30,000 copies for our 2020 edition. In 2021 we are also hoping to do a hard cover version.
By positioning your business with EatDrink, you ensure that your message will hit a consumer who is actively seeking great content on anything and everything culinary in this region.
Our book is printed on premium stock and is filled with beautiful photography. It will grace the bedside tables of hotels, motels and b'n'bs, the tables of cafes, the shelves of newsagents and providores. It is designed to be replaced every year keeping readers up to date with all the new foodie offerings across the Peninsula and Frankston.
MAPS, DIRECTORY & MORE: Inside find Winery Tourism Map, Beer and Cider & Spirits Trail. We have acclaimed food writer Richard Cornish and equally acclaimed wine writer Max Allen. Editorial on pioneers and history of the Peninsula as a food bowl from indigenious times until now. We also look at the food industries that thrive here, new and old. Plus recipes, the seasons and celebrated personalities of the food industry with local connections.
EatDrink's strategic use of Facebook and Instagram, along with our comprehensive website, means the conversation we launch on release is maintained throughout the entire year. And we have a growing membership of over 2,000 who receive a monthly newsletter focussing on what is happening at our participants venues.
Participants are promoted or tagged on our social media throughout the 12 months after the book is released.
EatDrink's digital content offers you an expanded online and social media presence. People looking for a taste of the Peninsula, perhaps seeking areas to explore, and those wanting to try something new - will get instant access to the region’s best culinary destinations through our digital outlets - web, e-newsletter, instagram and facebook.
With constant connection to our more than 30,000 social media followers through our sister publications - Mornington Peninsula Magazine and Mt Eliza Village Magazine, we drive audience connections for our participants with giveaways, sponsored posts and exclusive promotions. Our followers are encouraged to post and tag those featured in EatDrink. And we have an ever-growing members list which participants can target with special offers.
DIsTRIBUTION + RETENTION
A partnership with EatDrink effectively delivers your message to a broad, engaged audience that encompasses not only the Peninsula, but affluent areas of Melbourne. Our readers are the people you want and need to target: hungry food lovers seeking to learn more about food culture and the offerings on the Mornington Peninsula, locals and visitors alike.
Distribution includes 'ROOM COPY Do Not Remove' copies to all hotels, motels and b'n'b's for their rooms. The 2019 book was popular with real estate agents for new owners, and with businesses for corporate and clients gifts. Purchase copies of our 2020 edition for $19.99 at providore stores, all participants, Ritchies supermarkets, newsagents, book stores, many markets and through our publishing group's many fundraising and promotional activities throughout the year. See stockists page. EatDrink is heavily publicised in Mornington Peninsula Magazine and Mt Eliza Village Magazine.
Participants receive a number of copies as part of their booking, extra books can be purchased at the wholesale price.
We anticipate a hard cover version being also produced for our 2021 edition.